Watch or read the interview below…

Transcript

All right. Thank you so much for listening into the, OMG I’m Launching podcast. I am your host, Ken Westgaard, and today I don’t actually have a guest. I’m riding solo today, which has been quite some time since I did that last time actually. But the reason for it is because I wanted to share something with you about the launch funnel.

Now we all know the funnel, which is, you know, you have leads coming in and then you have sales in the bottom of it. Ideally that’s how it works, right? But obviously a funnel could have some holes in it. So that means that people coming in are leaking out left and right, you know, and we definitely need to find a way to plug these holes obviously.

But if you’re not watching this, you’re just listening, you can watch this on YouTube or you can go to the OMG podcast.com and watch the video there as well, if you want the visual of it. But I will go through this, so, and explain it so that you understand what I’m talking about. So let’s get into it. We obviously have leads at the top of the funnel,

obviously that’s kind of where we get people coming in. And then we have conversations where you basically, you are talking to all the leads through email, maybe DMs, social media, whatever. You know, make sure that you invite them into whatever your event is, which event is the next stop. And at the event, which is, could be,

you know, a webinar could be live challenge or a challenge, mean live launch video series, whatever, whatever it might be. But the event. And then at the event, obviously, like I said, you know, you are offering something, you are selling something you want them to buy, maybe a program, your course membership, whatever the case might be.

And then hopefully after that you do get the sales. And this is how little you know, the funnel works. And that’s fine. But the thing is, if you’re seeing little sales or actually no sales at all, what good does it do to put in more leads, right? Cuz if you have no sales and you’re just pouring leads, well,

are you gonna get any more sales? Well, obviously not, you’re still gonna get zero sales. Obviously if you have, you know, little sales getting more leads in is gonna obviously get you more sales, but how much are those leads actually costing you in the end? Then it’s gonna be really expensive. And funny story, actually, I did a launch once and I tried out Facebook ads,

not something I was really good at. So I just thought, you know, I’ll try this out, see how it works. Well, let’s just say 150 bucks per lead, that’s, that’s a little bit expensive to say the least. So obviously I didn’t know what I was doing and so I, I stopped those ads, but it was lesson learned,

you know, Obviously I need to figure this out or get some help with it. So it’s definitely improved since then. But that’s my point. You know, the leads can get, get really expensive if you’re not, you know, make sure you’re plugging all these holes in the bottom of, or throughout the funnel actually. So I wanna start us at the bottom.

I wanna make sure that we plug the holes from the bottom and up instead of trying to figure out, you know, does it help to put in more leads? Does it help to, you know, get better the conversation and all that stuff because then you’re kind of going the wrong way and you’re not really plugging the holes in the right way. So you make sure that you get the maximum out of the sales that you could possibly get.

So in order to get more sales, what would need to be fixed, right? Well, in my book it’s messaging and the offer messaging always comes first, no doubt about it. Once you actually really nail down your messaging and you know, you really understand who you’re talking to and how to talk to them and how you can influence them to actually buy that makes a lot easier.

And the messaging always helps you develop the offer, create the offer. But obviously if you don’t have a, what I call a million dollar offer, which is lo offer that you just simply, you really believe in it, you know it’s gonna help people, it’s enough that you love, then that’s gonna make you more sales, then people are gonna buy into that as well because you put so much energy behind that and behind the messaging cuz you truly believe in those two things that’s gonna affect your sales.

That’s all part of the launching of a choice method, honestly, you know, having a magnetic messaging, having a million-dollar offer and having that intentional energy behind both of these obviously. So once you actually plug that offer section, then you know that you’re actually gonna get some sales and you gotta get multiple sales. So now you know, if you put in more leads,

well obviously then you’re gonna get more sales because you plugged a few of these holes. But obviously we can make it even better. We can plug more holes and that’s what you wanna do with the event as well. You wanna make sure that you look at the event and think, okay, how can I make the event better? How can I make sure that I get more people stick to the end or get more people to buy into the offer or,

you know, have people actually showing up on the event. So there’s, and, and, and the training itself. Obviously if the training is not good, it’s not what people want, then people are not gonna stick around, right? So there are ways for you to tweak that as well. Now the, the, what is the fourth thing?
The conversations that you have, you have to look at the conversations that you have with people, the dms and the emails. You know, it’s all about qualifying the leads that you already got coming In, making sure that they do show up on the event that you have all of these things. Make sure and, and again, the messaging comes into conversations,

you know, because this is where you kind of show people that you understand the problem you’re going through, how you can help us solve it, and how you can influence ’em to kind of move through your funnel. So the conversation really becomes a huge part of this as well. And you can start plugging holes there as well. Now you have a funnel that is airtight,

you know, no holes, nothing to plug. Now you can really start pouring in leaves because you know the whole funnel is working, you know, at the best way it possibly can. And the lease are not gonna cost you 150 bucks. Hopefully you don’t have to deal with that as I did. But you know, the point is here now you can just pour in leads and you are gonna maximize the sales at the bottom of this.

So I hope that explain to you the launch funnel and how it works and how you can actually improve on it, improve on it, and make sure you plug the holes in the right order instead of going from, you know, top to bottom, we go from bottom to top. Make sure that we plug it in the right way so you get the most out of every single step.

And that’s pretty much it. Now, before we end this episode, I want to mention that every Thursday at 10:00 AM PST, I run what I call a brainstorm session. If you don’t know what a brainstorm session is, it’s simply we spend an hour together on a live zoom call where I will show you what you need to pay attention to in order to get more sales in your launch.

And after that we leave room for a q and a where you can brainstorm your, launch your business, whatever it might be. If you have any questions you can just, you know, unmute or put ’em in a chat and we’ll discuss all of that. However, if you wanna skip the brainstorm session, if you feel like that’s not something you need,

well fine, then you can go straight to checking out the launching but choice support hub where you can get the support, the guidance, the help that you need in your launches right now. You don’t have to wait three months from now for a program to open up. You don’t have to wait a week to get a response. This is a place where you can get instant response.

It’s basically a on-demand launch support system because I want you to make sure that you feel, you know, supported, that you feel like people understand you, they get what you’re going through. I wanna make sure that you build out the system to be scalable, replicable, all of that. I want you to have launch system that you feel confident in so you can go into launch feeling,

you know, relaxed. It feels easy, it feels simple, it feels fun. That’s what this is all about. So if you want to check that out, you can go to kenwestgaard.com/lbchub, check it out there. I’ll also leave the link description for you to check it out. That’s what I have for today. Thank you so much for spending time with me today,

solo, might Isay and, and we’ll catch up again in the next episode. Take care.