Hello, hello and welcome to the OMG, I’m Launching podcast. I am your host, Ken Westgaard. And today I have Monica with me. Welcome Monica. Thank You. Thank you for having me. So exciting. Yes, I’ve been, honestly, I’ve been wanting to have you on podcast for a real long time, but you know, it’s really, I guess It didn’t happen. I actually, I thought I did it already, but you were my guest in my podcast. Yeah, exactly. There you go. Yeah. Before we get into all the juicy stuff with, you know, with launches and, you know, hearing a little bit about your journey, why don’t you just let people know, you know, who you are, what you do, and how you help people? Yes. So my name is Monica Valero and I don’t recently, I don’t like labels, but I usually label myself as a business coach for coaches and healers. And I’m also a hypnotherapist, but because I’m shying away from that, I just help people to build their profitable business from the, the ground up. Coaches and healers, specifically mindset coaches, manifestation coaches, transformational coaches, and life coaches. And I help them with creating an offer, a high ticket offer, high ticket program, and sell it out online so they can do that on repeat. So launching is my thing. And is there any particular reason why you chose to go with those type of coaches versus, you know, regular business coach type? Still? I do that because that’s what I love the most and because through my work I see a ripple effect of changing the world. You know, I wouldn’t want to work, I mean I could help, you know, somebody who does Instagram reels right. And create a course on that. But I, I will not, I, I’m not really inspired by that. And so I wanna help people who I, I’m inspired by and because I used to be a transformational coach and he, therapist and I built my business through that and I wanna do it. I’m doing the same with other people too. And you feel like that’s, well let’s dive into that then. Yeah. You know, when we do launch this, do you feel like that has helped you with your launches in terms of, you know, messaging, building out your offer just because you are so passionate about helping those kind of people or those kind of Definitely, Definitely. Oh definitely. But especially, you know, what helped me, because I went through it. I know a lot of coaches out there, they wanna do something that I haven’t experienced. And that’s why their messaging is a little weaker, you know, because they haven’t done that. Now I’m not telling you that you can’t do something. Of course you can do anything that you want. Right? And you just have to claim it. You are wanting to be a transformational coach. We are not yet one yet. Just claim it. And you are starting and you can do it. You don’t have to know all the steps of the way. But it all comes to personal experience and personal transformation. And that’s why I’m so passionate about this. And when you’re passionate about something, it becomes part of your why. Your why is not only because you wanna make money, you wanna help your family, you wanna help your kids. Yes. That’s your biggest why. But it also has to be something very powerful that makes you get up every morning and work on it. Or every night when the kids are asleep. Right. And only the money, or be an example for your kids, which is amazing. That’s one of my why. But it’s much more powerful when you have the, not just the passion, but the purpose. That’s why I love helping people with the purpose, you know, living and experiencing and their full potential, their, their purpose. Yeah. And what is your purpose? My purpose. What is to help people, to help other people. So people with gifts, cuz we all have gifts, right? And so recognizing what that is and helping them becoming profitable and also helping other people. Cuz I was stuck two years not making money with my business. And I knew I had a lot to offer, but I didn’t know how. I was part of many business co courses, many online, how to build a course. So a course on building a course. That’s why I had a lot of, a lot of resistance about being a business coach or helping people creating a course. Cause I didn’t wanna be one of them or marketer. I don’t consider myself a marketer, although I know a lot about marketing, right? I consider myself as someone who helps people to get their business off the ground from zero to 10, 20 k, whatever they wanna make with their first beta, with their first launch. And do that on repeat. Because talking about launching, I launched so many times to cricket like so many times. And that’s not fun. I’ve been burnt out so many times as well. And I was about to give up. I had to decide or to find a regular job or to do things differently and letting go of what I thought I knew and letting go of what people were telling me that it was the right thing. Cuz I, I was a great student, I did all the things. But you have to find your own, your own way also. Cuz now business is the same. So I don’t know what I’m going with this, but I’m so passionate about, you know, helping people transform others people’s lives. Because it pays me when I see, oh, I’ve tried that. Or I put my offer out there for $97 and I got, I sold two units. Okay, how are you gonna pay your bills? You still have to have a nine to five or you still have to create more offers and you are making your life busy all the time with new things and new, creating, creating, doing, doing, doing that, what is the point of living? Yes, you’re living your purpose, but what about your family? What about you traveling? If it’s that way you are desiring, what about living the present moment? Getting bored because we don’t get bored anymore. Like doing nothing. You know? And one of the things that you’re familiar with, I’m sure that became my motto, is the less I do, the more I make. But I had to make a plan for it. Meaning that it’s not true that if you don’t do anything, you know, you’re gonna make a lot of, you’re gonna make millions. Okay, I’m gonna stay on my couch today. But it has to be intentional. But in order to be intentional, you need to do the right strategies. Now I’m talking about strategies, but I also for example, include hypnotherapy and a lot of mindsets, deep mindset work with my clients because that is the base of it all. A lot of people, you know, I work with my psychiatrist, you know, they know the work. It’s not that they don’t, but it’s much deeper than that. When you work at a subconscious level, cause you probably know you’ve been part of a lot of other courses that there’s only a small percentage of people who have results. And I always wonder why. Yeah, why? And I heard somebody say, only 5% of people have, you know, success, you know, business success. I’m like, okay, why? Is it because what they’re doing? No, it’s because how they look. No. Is it because they’re go-getters? No, because I’m a go-getter. I used to work, I don’t know, 20 hours per day. You know, my daughter was just born, I’m like, why? Like breastfeeding her and I couldn’t make money. And my husband was like, okay, you can stay home for a little bit, but then what are we gonna do? You know, I need to figure this out. And I, I remember I had my first client seven weeks per postpartum. And I was like, okay, great. And then crickets again, I couldn’t have a workflow. And so going back to why only people, only a few percentage, a small percentage of people have results. There are different, different factors, right? That I’ve studied these years, these past years. And the why, so the number one thing is because there’s a lack of trust and execution. Like it’s too hard to do the work. So, and there’s a, a part of self-sabotage coming in. Fear of failure, fear of success especially, which is something that not a lot of people are familiar with, you know? Yeah. Oh of course I wanna make millions. And then they don’t do the work or they do the work energetically. That is not translating it into, you know, it’s not attracting clients, right? It’s repelling them. Yeah, exactly. I actually talked to a lady the other day who just had a conversation. He’s like, I actually talk people out of it. I don’t know what’s going on. Okay, let’s work on it. You know? And that’s why I work on money mindset is one of the thing that I do very well. Cause I work on my money mindset too. You know, I come from a poor family in Italy, so I had to work a lot on it. And so that is the, the, the percentage, one of the percentage the factors that determines if you are successful in business or not. But really working on not just the mindset, cuz it’s a very overrated word to me. Yeah. But really understanding why you’re not showing up. Why are you sabotaging yourself? Or what is the intention of the things that you’re doing? Like for example, posting, oh, I’ve been posting every day for a month is not working. Okay, how, how are you posting? What are you posting? Right? And then of course, course the strategy and the energetics are so important that the selling part of it, if you don’t know how to sell, not just because of the script, right, the things that you’re saying, but the energy behind it. If you come from a place of desperation, gotta pay my rent, which I’ve been there, right? Nobody’s gonna pay Who’s gonna, nobody’s gonna buy, right? Yes. Because they’re like, I don’t wanna work with, so I don’t know what’s going on with you, but ah, I don’t wanna give you my money. Right? And then the other percentage is that, you know, maybe you are in a place where your answers never get answered. You know, these huge groups where like, okay, I’m stuck with this. I’m stuck with my niche where I’m stuck with my messaging. Can somebody help me? A you don’t get personalized help. You know, that’s one of the things that I’ve experienced in the past. And, and of course sometimes it’s the type of coach that is not your person. I believe that when you’re picking somebody, you have, it’s like building a relationship, right? Whether or not you’re working one-on-one with your coach, you need to feel that person. It’s like going on a date, you know? And then you go on a date, okay, I think I wanna be committed to this person. Let me see what’s going on. And so that’s why for me, inner work with the marketing and energetic, my trifecta method is so important. That’s how I, how people get results. Yeah. You touched on a lot of great points, so I don’t know where to start, but yeah, you mentioned, you know, mentioned a lot of things about energy around how you show up and all that. And obviously if you coming from a place of fear for a judgment in particular, cuz I think a lot of people have that type of fear, you know, of course showing up and be afraid of being judged. That obviously, you know, sense of a really bad energy. And just like you said, you know, when you, when you put that energy out in the world, you may not be aware of it, but the people on the other side will pick up on that. And it’s, it’s really like an admissible language. I like to say that you can’t really see that it’s happening, but it’s really happening. And I really love that you touched upon that. Yeah, absolutely. Absolutely. Because I, I was there, you know, I was trying to get all excited or, but my energy was like, please, I need to make money this month. But how do you let go of that desperation? I’m Pam, I’m pumpable. Like, you don’t touch it, you don’t see it, you don’t, but there is, right. Once you, you do have to pay rent cuz this is the truth, right? Yes. So what I tell people, cuz I hear a lot of people saying, well, you know, I, I quit my job, I’m gonna go full in with this, but I have savings for another month. Awesome. Because you only have plan A, right? You don’t have a plan B. But what, and I, I’ve done that for 20 years in my previous career, which is acting and stand up and you know, producing and all that. I was in the entertainment world. That’s why from Italy, I moved to Hollywood. But I realized that if you have a plan B and C and Z, you’re more relaxed. You’re still working on your plan a fully a thousand percent. You believe it no matter what is gonna happen, but you have a safety net of your money that you can pay rent with. You are not relying on that client. Because if you’re desperate, you’re tracking to run people and run. People are not doing the work. They’re asking you for refunds. Even if you are, you know, on your contract or your agreement, you said no refund. They’re gonna be a pain in the neck. And you don’t wanna work with those people. Especially if you are having and selling a high ticket program. That’s what I teach my clients with. Like, there’s a lot of people who are making a lot of money with 97, 197 to 497. But for me, it’s all about creating a bigger impact to someone and helping them to make the investment so they can rechange their lives. Whether it is from my case for example, transforming their business inside out. Like from the inside out. Like as a person becoming a leader in their own lives, whether I’m, my clients are, for example, one my clients, she’s a intuitive grief coach and she’s helping widows and widowers find life after death. And that’s for like, it just makes, when, when she talks, I’m, I just cry because I just love that so much, you know? And so whatever it is that you are selling, that’s, that’s important that you have that safety net in my opinion, you know, that it doesn’t, it doesn’t put you in the desperation, energy, desperation mode, let’s say. Yeah, Absolutely. And I think what you, there’s, it’s kind of a energetic block, you know, you can’t really see the opportunities that’s right in front of you because you’re so desperate to get this money and you have to have it. So you, you could be standing, you know, with tons of opportunities right in front of you, but you Just can see you go see them. Yeah. Right. Exactly. Right. Exactly. But you said also that you launched two crickets. Oh yeah. A few times. Many times. Yeah. How has that shaped you in the sense of, you know, you obviously you’re not launching the crickets anymore, So No, thankfully not each others not to do that. Right. So I’ll tell you how I went. Did I tell you how, what changed? Yeah. So I did all, almost all the type of launches that you’re familiar with. The fact they challenge, I had like, I did it for moms. I was like mama’s in charge. That was my Facebook group and my, and my program. And then a few people joined and then there was like the third day nobody joined and I lost my voice. Oh. And I was like, I ca I, and it was postpartum, right? So I was like, I can’t, I just wanna stay in bed with my baby. I can’t do this. My husband told me why you have two choices or give up or keep going. People are gonna like watch the replay. Right? And I kept doing it, but he felt it left me depleted. He left me like, what’s the point about this? Why I am working so much for something that, and then I did the webinar so many times and I follow all the steps of my business coaches, right? Of the people that I work, I follow step by step. And I did that. So what the problem, there were the three problems that I just described. The first problem, energetically I needed the money. Second problem, messaging and niche too broad. Two out there, leave the life of your dreams. Be in charge of what? Of what you know? Yeah. And that’s why I love working with people who used to be me because I know what they mean. Yeah. But if it’s not tangible, people will not give you the money for that. It’s a nice to have, but people will not pay for that. You gotta get specific. But people think that specific is like, yeah, but then you feel, you know, you feel better. That’s not specific, you know, feel better. What that’s what we’re looking for. No. And also it’s very important, the tangible part. That’s why a lot of my side coaches and transformation coach does not. Yeah. But it’s different for everybody. Exactly. Narrow it down. The more you niche, the more you’re rich. Right? That’s what they say. The more you’re broad, the more you’re broke. So, and then you can always expand it a little bit, of course. But it’s important that people see, there’s the expert for that thing. And I wasn’t the expert. I was just like mimicking kind of what I thought I had to do and seeing other people that I was looking up to and making my own. And that didn’t really work. So that, and so my messaging and energetics and my, my mentality, you know, like it’s not, I’m tired and burned out. What else can I do? Cuz I don’t wanna live this life. Like if I go to a nine to five, it’s easier, right? I don’t wanna go to a nine to five, but it’s gonna be easier. So how can I make it easier? I’m not saying to work less or maybe like now for example, I only work four hours, sometimes three cuz I am pregnant by the way. And so congratulations. Need to thank you. I need to take a nap. Now do I accomplish everything three hours per day? No. But sometimes when my husband comes back home at night, like from six to seven, he’s cook, he’s cooking and I work on my thing. You know, I have my Thursday coaching call with my clients. They’re regenerating me. Like they’re making me like in a completely different mood. I’m so happy. Like that is my purpose. So what I had to do, I had to, well hire more people cause I couldn’t understand it by myself. And it’s important that somebody shed the light. You know? Even if we know everything, we don’t know everything. Every coach needs a coach. Let’s be honest here, actually multiple ones. I think I’m gonna hire somebody else soon because we don’t know what we don’t know, right? We can download all the freebies and watch all the trainings. And some trainings are better than others because you learn new things or you know, and maybe that course that you bought is not right for you. Maybe working with that coach that was not right for you. So the investment that you put on your shelf, which is hard cause you are not making money, how can you generate more money to invest again in yourself, right? That’s why having a little cushion, you know, a little pillow. It, it’s important. I had to work more on my mindset, on my money blocks. Cuz I had, I thought I healed all that. I mean, come on, I’m a clinical hippo therapist, so of course, right? Nope. I had to work more on it. And I realized, for example, one of the things I’m like, oh my goodness, that making more money would’ve meant in my subconscious mind, giving it away to my family. They would’ve asked me for more, right? So unconsciously, unconsciously, I didn’t wanna make more because I had to work hard and they’re not working hard. So why would I? And now I’m like, wait a second, if I make more, why can’t I give it to them? Who cares, right? But I had to work through that because it was getting, it was keeping me stuck. So that was one of the things to ease my workflow only on the things that worked. Instead of doing it all, only do a few things like reversing engineer your goal, right? Right. Your, your launch or whatever that is. But really do the minimal essential. Like I hire people, I hire a VA for a year, landing pages and a lot of work. But sometimes the easier you make it, the better your brain really gets. Like cleans up from all that clutter. I had to get, you know, clean my brain up from all that clutter and simplify all that. And now of course understanding my niche and my messaging. So for a long time, you know, I was talking about beautiful words, transformation, change the life as you want of your dreams, abundance, blah, blah, blah. And I was like, okay, let me get specific. So I narrowed down then to my, to my own story. And that’s what I help my, my clients with, you know? And that’s what makes you unique. Leveraging my uniqueness as an immigrant here in the United States, for example, what I had to go through, the things that I had to go through from victim to leader mentality, right? And the things that I’ve achieved, recognizing also what I achieved working on my imposter syndrome, which is something that I have to say this, all of us, we go through it. Even people who are 10 figure interpreters, they go through it. So don’t worry if you’re listening to this and you’re going through, actually I went through it a few months ago, again, I had nightmares, they translated into, into nightmares because I left leveled up my business and I took more commitments. Like I did something that before I was launching like eight week course or three months, whatever. And now I’m doing like more of a evergreen thing. And I was like, can I really do this? Like of course you can, Monica, now you can, you know, this little voices in your head. But I had to work through that a lot. And when I changed my messaging and work on my confidence in, you know, you don’t need to know at all. You don’t need to sell. Oh, I made a million per month. Do you wanna, do you wanna know how before I make a paid? You know, like that’s what I did. I can do it for you. I don’t, I don’t wanna be like them. I am not like them. And I, and that’s okay. And now that because they’re wrong, that’s great. But I don’t, I didn’t wanna be associated with them, with people who are like that, who are, who are using that type of messaging. And I realize, well, I don’t have to, you know? And I was like, exactly. Oh, I don’t have to. But you know, like I coached myself into like, you can be you, you know, and then you’re gonna repel some people. You’re gonna attract some people. I recently talked to 20 coaches this month and I only talked, I only made a, a sales call, like a follow up call to two of them. Once one joined and the other didn’t have the funds. And we’ll talk in the future, that’s fine. But out of 20, only two, because I don’t work with everybody, you know? And I don’t need their money. Even if I will get to a point of finding another job, which thankfully hasn’t been that thought happening in a long time. But I don’t need, I don’t wanna work with you if you’re not the right fit, you know? Yeah. But I love talking to people. That’s why I changed my launch approach. You know, I teach my people different ways to launch, you know, and they decide, but I also give them, give them the opportunity to launch the way I do. Meaning that I do not launch anymore. I mean, I do soft launches, meaning that I have an evergreen program, it’s like a membership, but it’s much more than that. It’s not like a $36 or whatever. It’s like a program that you pay once and then you are in it forever. And then I do webinars here and there, or master classes or no pitch trainings and they can join at, at any time. So I took the pressure off also that way. Is this you or is? This is me. I’m not hearing anything. Oh, okay. Great. Let me take Facebook off. You can edit this out. Okay. Yeah. So, so yeah, that’s what changed. Yeah. I picked up on one thing that you said about following the step by step that the other coaches or experts were kind of guiding you or telling you to do within their programs and stuff like that. And I just wanna see if this resonates with you as well, because I think, and that may be correlated to the people who are not getting the results and all that stuff too, because there’s, I feel like there’s no one size fits all when it comes to these courses. And that being said, you know, the experts, degrees, whatever, they have done their job and it absolutely worked for them. And it would most certainly work for a lot of other people. Yeah. But that doesn’t mean it works for everyone. And I think that is probably why we see a lot of people don’t get that success because they’re trying so hard to do exactly what they’re being taught. But what they should have been is more take like the bits and pieces that would work for them and kind of mold it into something that would actually work for them. Couldn’t agree more. That’s absolutely the right thing to, to explain that way for sure. And you know, I have clients who are making more money than me and I’m like, oh, you go girl. You know, like I work with men, women, men and women, but particularly one, I’m like, oh my goodness, really? Like I’m waited for her to see more, but she tripled her income. I’m like, okay, you’re making more money. That’s amazing. Like, I need to use this. You know, I’m more excited about showing off my clients than showing off my, my own life. I don’t, I don’t share much money I make. I know maybe I should because people are like, oh, I wanna see what you did. But it’s not about that. Yes, it’s about money, but it’s about the impact that you wanna make. It’s about building your business and through that, through money, through impact, then you’re gonna live the life that you truly want. The life of purpose, right? So yeah, I completely agree with you. And that’s why I was stuck for a long time in this business courses that I bought because my niche and messaging were not clear. Even if I asked for help, you know, and maybe, you know, I on, I didn’t launch to crickets all the time. I got a few here and there like, you know, oh this thing is working and then it didn’t work anymore. You’re like, oh, I found a key. And then you got clients and then you lost and you create a whole program for two people and then you’re like, oh my gosh. You know? Yeah. But it comes really true to, to the point of building relationships with people. To me at least when, especially when it’s high ticket and high ticket, I talk about a thousand dollars up. Yes. You know? And I also think that selling on a Webber on 19 90, 19 97 course, it’s not working like he used to in 2012, 14, which I didn’t start my business back then. Sometimes I’m like, oh, I wish I did. But actually I don’t because I do things differently now. And that’s totally fine. We are where we are in our journey, right? I think that people got smarter, quote unquote, but they have so many choices when you are dating, going, I always referenced to dating, right? When you back in the days there was no tv, there was no Tinder, and who did you date? The person that you saw at church or whatever, right? Or your neighbor, whatever. Now you’re like, Uhuh. Nope. Because I have, I mean, I can date you, but then I’m gonna date you. I’m gonna date you. And you have so many choices and then you become numb to it. And like, which one should I pick? Everybody’s trying to sell me. Right? Or I have a lot of choices of man, which one everybody wants to take me on a date so I’m not gonna pick anybody. You, you know what I mean? Or I’m going with everybody. So I feel that building the relationship, you can do it also in a webinar. That’s why I love getting a call with people. Call it sales call, call it discovery call, call it light bulb call, strategy call. Sometimes I don’t even sell because if the person’s not a fit, I’m not even saying, Hey, you would you like to know how I can help you? You know, I don’t say that phrase, but really I love those conversations because I had one, like last week, one of my client, new client enrolled and you know, she just cried saying, thank you for this opportunity. And I’m trying not to cry right now. Cause I know I’m hormonal, I’m pregnant. But it’s just the most beautiful feeling in the world. You know, one of the most beautiful feelings in the world when somebody says, oh my gosh, why did I, didn’t I meet you before? You know, and that’s like a match made in heaven because you feel that it’s, it validates what you’re doing. And we all need validation. I’m not talking about social media, you know, likes and validating that what you’re doing is needed is really the best feeling ever. You know? Yeah. And it sounds to mean like at some point you found out that you should basically listen a little bit more to your intuition, follow that intuition in terms of what you should be doing because you try to follow everyone else’s thing. Yeah. But then you kind of stopped and started listening to, okay, well no, I don’t wanna do this. I wanna do what I wanna do. What do I really want? What I’m good at, you know, I didn’t know I was as good as a business coach before. Cause I’d never done it. I, I don’t have a master degree or I didn’t know and I didn’t wanna be associated with it. So I was like a success coach, whatever, which didn’t bring me any money, of course. But I’m not even business coach. Like, it, it, it’s not about labeling yourself. Right. But then I started doing it for free while having my clients, right. For people therapy and transformation. And then I saw, oh my gosh, I’m, I’m really good at this. You know, like, oh, she’s having, like, I had a conversation with one person the other day was three weeks ago, didn’t sell her anything. We had a conversation with touch base in the future. But I gave her a little click like a little, because she said, I can’t convert people on a call, I can’t convert them into my program. And I said, they say yes, yes. And then they don’t. So I explained to her how the brain works. I told her, well they do that because our brain tricks us not to invest in ourselves cause it’s freaking scary. So you have to give them the urgency to do it now. Not with this false scarcity, urgency, whatever. Cuz a lot of people, oh, if you don’t do it now, you will never be successful. Not like that. But you know, incentivize them. Like give them a little, if you do it now there’s something like for example, a discount or which I’m not for discounts usually, but that is a, a little reward for the person. But you’re not doing it for you, you’re doing it for them. You are fighting for them in that moment. Yeah. When I hear like sometimes objections, which please, I’m here for it, let’s talk through it. Right? But if I truly want the person, I’m really honest and I’m like, in this moment I’m fighting for you, but I can’t fight alone. You know? And when they’re, a lot of them cry and you know like, oh cow only cow. I totally get what you’re saying. You know, because their minds are minds when we have to invest in ourselves. Like, oh, I don’t have the money. Nobody has money for coaching. Who has got the money for coaching? Unless you went through many times. Right. But I don’t work with seasoned interpreters who are making six figures already. I’m working with those who have few clients here and there or don’t have clients or work with testimonials or maybe they launched, they have success and then that’s it. That’s who I work with. Right. And so I told her what to do and she texted me, I was the beach the other two weeks ago or three, not three weeks ago. I was the beach. And she said, oh by the way, thank you so much cuz I closed a couple of clients because of what you told me. And she’s not even a client. I’m like, yes, this made my day. Yay. You know? So yeah. That’s my purpose. Yeah. I mean you, you can’t really describe that feeling when you get Yeah. That kind of feedback from your clients or not clients even, you know, just people that you come across and you know, gave some encouraging words and That’s it. Yeah, exactly. And suggestions. You know, like people say, oh, if you don’t like don’t sell the how only the why and the what. I don’t agree with that. I do not agree with that. Of course, in 30 minutes, call 20 minutes or in a video, how can you transform somebody’s lives? You can’t really, but if you can take them from point A to point B instead of Z because Z is working with you, right. They’re gonna be like, holy cow can help me just by saying these couple of things to me. Imagine what it is working with them And it’s just a matter of, you know, pointing out a few things that they might have, you know, crossed their mind, but you kind of put shed some light on it. It’s like, oh yeah, that’s right, that’s true. Like I have thought about it but I, you know, blah blah blah. Yeah, exactly. Yeah, Exactly. So let’s be generous. Yeah, yeah. I’m, I mean I totally agree and I think we are just, you know, this, the whole sales call thing can be so easy. It has to be a sale. You have to get that sale. But I mean, if you just show up on that call, wanting to help that person take at least one step forward. Yeah. It doesn’t matter if they sign up with you or not, but Absolutely. Just being, just knowing that you actually push them one step in the right direction. Yeah, absolutely. Whole long. Absolutely. Yeah. It might not be now maybe they’re gonna work with you in the future or maybe never. Doesn’t matter. It doesn’t matter because when you have your 70 net, it doesn’t matter if you also work with a client or not. Right. And some clients are not ready to work with you now or with me. You know, they’re not working, they’re not ready to work with us now because who knows many reasons. You know, so. Yeah. Yeah. And it’s the same thing, you know, with buying courses or whatever, if, if you’re selling that, I mean you can’t force people to buy that course from you. Yeah. You, you, they are in control. They make that decision. All you can do is pretty much, you know, help them influence them in some kind of way to make that decision on their own. But they still have to make that decision. Exactly. They’re in charge of everything. Right. So like we are in charge when we are buying courses. Like I remember I was on a sales call, sales call with one of the sales rep of this big person and I was like, ah, I might need somebody but I don’t, I’m not ready to buy right now. It’s like, you know, but let me get on a sales call with this person just to see how they sell cause I’m gonna learn. Right? Right. So I did that and it was the best, most amazing call. And I was like, what is the investment? So he told me and he was like a lot, but like a lot, lot, lot. And I was like, I don’t know how, but let me talk to my husband. Let me figure this out. I’m gonna make it happen because this is the best. Like, oh wait, don’t I have to buy now? No, you don’t have to buy now. What can I, can I do it in a couple of days? Yes you can. Oh really? Like I’m not forced into anything. No. And I was like, this is the best call I ever had, you know, and we’re still in touch. It doesn’t work anymore for the other person. And he got his own thing. And it’s just, that’s how I want to talk to people. This is what I have. Do you wanna work with me or not? That’s okay. That’s okay. You know, and that’s why I believe like when you do a webinar, I don’t do challenges anymore. At least for now. It’s a lot of work. And I’ve done so many. I also don’t like webinars where it’s just a sales pitch. You know, you have like, okay, these are the three things that you need to do. 1, 2, 3. They don’t explain it. And then it’s a whole sales pitch of their course. Like, I don’t care about the presentation of your course, even if I need it, what can you help me with now? Cause I don’t have a lot of time. Right. But now people are again, changing this a little bit, they are not afraid to teach that much anymore. And so that’s why I’m a fan of this is the training, the true training that will help you really take a step forward, but not just one step, like multiple steps. Then if you wanna work with me, here’s the link. Maybe we can have a chat at the end. You have the chance to do it or not. Totally up to you. You know? Yeah. It doesn’t have to be launching, doesn’t have to be fancy, but it has to be worthwhile for that person. It could also be like on your Instagram or Facebook, like a live without sales page. If it’s something that I truly need, oh, I wanna talk to you, please help me. If the pain that I’m going through is big and you have my solution, you kidding me right now. Like let’s do it. You know? Yeah. Yeah. I can totally relate to the, you know, I, cuz I personally also need just a couple of days to think things over. I might get excited right then and there, but yeah, then I need just, you know, yeah. Let things again think over settle. Yeah. And I wanna respect that for other people as well. Absolutely. Don’t wanna push you into something that you really don’t wanna do. And that wouldn’t benefit me either. So why would you wanna do that? Absolutely. But I see a lot of people are scared of sales calls, which I used to be as well. Since you’re A listener, we be taught, you know, the old Exactly. They always sales car people, right? So if you’re a listener and you are, you’re wanting to invest in whatever it is, maybe as a relationship coach, I don’t know, whatever it is, just get on a call with that person. Cause if you’re in this podcast, listening to this podcast, probably you are somebody who wants to launch or has launched, right? So you are an entrepreneur and really get on a call with that person just to see how they do it. So you know what not to do or what to do. Like I did, well, I ended up buying that, you know, the program from that person. But I went on a lot of other sales calls where I was like, I, it’s not for me, me thank you. And don’t be afraid to say this is not the right fit, but I truly appreciate you, appreciate your help. It’s okay to say no, don’t feel that you have to say, you know, yes. Or don’t feel that you’re gonna say, I’m gonna think about it. That you ghost the, the, the person in front of you. We have a thick skin now by now. So it’s okay to say no. It’s okay. You can say no. So I invite you to just like be curious about what people have to offer. If it’s something that resonates with you, of course, you Know? Yeah. It’s better. Just be a prompt for it, a pro with it and just say, you know, I don’t think we’re a good fit, so, but thank you. Instead of Yeah. Coming up with some excuses that I can’t afford it. It’s not Yeah. Right. Done. Yeah. And sometimes they don’t even know it’s that, you know, like they, they can’t afford it because even $1 will be too expensive for them to buy because of like if you, if you’re selling me how to, I don’t know, pet dogs, I don’t have a dog so I don’t, I don’t need it. You know? So, so yeah. Yeah. I just love our job, man. I really love it. It’s okay. I wanna just quickly circle back to something that you said that you, when you help your clients launch, you said that they do all different kinds of types of launches and you let ’em choose by themselves, which I think is such a good way to do it because there’s, you know, again, no one size fits, fits all. Not everybody wants to do a webinar and it wouldn’t work for them either, maybe. So Yeah, tell, tell me a little bit about that, how you approach that. Well, I teach webinars because that’s what I do in this work works for me, right? But I say, Hey, you can also do a challenge or something else, but it’s never the approach to the type of lunch, it’s the approach to the type of program that what I would give more of a choice. Meaning that I work with a lot of healers, for example, and they’re used to one-on-one. And when you’re helping somebody heal, the one-on-one part is really important. So when you create a course, I also help them to create a hybrid. For example, they can do the program, the eight, six, whatever week program, and then maybe they can offer a one-on-one with their clients. You know, I don’t offer that, but they can choose how does it feel. And that’s why I talk on our coaching calls. Like I talk to them and I don’t have a huge group and I don’t even want a huge group because I want to support to support them one, one within the container. Because what I see is that being in a program, you have bigger results. And what I mean is that they still have basically the one-on-one support with me, right? Because not everybody’s showing up all the time at all calls. Right? Right. And so they have that one-on-one, but they also created a community. It’s like almost family, you know? And also they open up differently because we talk, we do also the healing part. They all have, it’s all recorded. But they also have support from me directly live and the Facebook group where they, I answer their questions every day. So they are never left alone. Right. So going back to your question, how do you do that? Like, I tell them how, how long does it take you to help them have the transformation? Six weeks. Well, the majority six months. Okay, let’s shorten that up a little bit so it can be more scalable. Can you do it, you know, eight weeks maybe having the recording end of the coaching call? So I help them figure out the pricing and the type of program that they’re going to launch. At the end of the day, I have people who are not tech savvy at all. And it doesn’t matter how they launch through a webinar. I don’t, I do all organic, by the way. I don’t know Facebook ads until they hit 10 care per month. I suggest not to do ads. Cause a lot, I lost a lot of money in the past cause the messaging was not right. And how do you test your messaging through launching organically first? Because if people around you, your, you know, through your content in your sphere, in your, you know, social media, don’t buy that. Maybe they’re not the right one, but chances are their messaging’s wrong or your niche, right? Both. So it doesn’t really matter how they launch. I love the webinar because it’s the easiest. I just copy and paste. I do another webinar, maybe something different and I just change slides. I wanna make my life easier. I don’t even have a sales page. I get on a call with people and if vet them, I decide if they’re right for me and they decide if I’m right for them. You know, I know that for a lot of people, maybe I turn them off because I have an accent. I maybe sex in English, I don’t care. Other people are like, oh my gosh, I love that you’re real. Like tell me more. You know? So maybe people want, some people I know that they wanna work with super successful coaches, let’s say quote unquote, because success is always personal. We’re making a million per month. Great. Go with them. I don’t teach you all the marketing and funnels. I teach you marketing and funnels. And you can pick which one is right for you. But a very simple one strategy that you can tweak whatever you want, but the simplest to jumpstart your business and get your beta off. And then repeat that and repeat that and repeat that. You can do it evergreen like I do. You can launch the way you want, you can do a hybrid, you can do whatever you want. Yeah. And that’s it. And yeah, like you said, you don’t, keeping it simple, you don’t have to, like I said, you don’t have to have that cell page if you don’t. Exactly. Exactly. Exactly. Or maybe you do, maybe you do. And that works for you, you know? Totally. So yeah, It’s totally up To you. Exactly. Before we wrap up this, is there something that you feel like you should have mentioned that we haven’t got a chance to cover yet? Hmm. No. But if you are curious about how to create and launch your online course, high ticket online course, even if you don’t have that, you know already, only if you have an idea even better and you’re curious to know how to fast track it without launching to crickets. So to get you to that zero to 10, 20, whatever it is in 60 days, because that’s what I help my clients with. We are gonna put a link in the show notes. Yes. Yep. Awesome. You do that. Oh, and also, yes, something that I forgot to mention, I started my YouTube channel guys. Yay. All right. So Monica Vallero, two Ls and yeah, that’s taking a lot of my time, but I just, I just love it cause it’s like long form content where I can, I can talk more instead of like pointing through reels, you know? Yeah, makes sense. Yeah. Cause a lot of the other content is short, Super short. Short. Yeah, Yeah, Yeah, Yeah. But yeah, some of us do like talk, so I know, I, I, let’s do both. I love to do both. Yeah, right. So, but I know that social media’s all been changing and I feel that YouTube is a steadier as a social whatever platform. So It is what it is. I mean, it hasn’t changed too much as some of the other platforms has. You know, it still is video. Yeah. But as far as as the algorithm, I see like Instagram changed a lot and then Facebook and then the TikTok, you know, it’s, it’s a lot. So yeah, yeah, yeah, yeah. But again, awesome. Let’s simplify it. Yes. Yeah. Okay. So you can Monica on YouTube, Monica Vallero, yeah, TikTok as well. Instagram, I’m not every day on Instagram like I used to sometimes, but just my name Monica with a c, Vallero, two Ls. And yeah, mostly on YouTube though. That’s my favorite spot to hang out. And please, if you listen to this, let me know what you thought about this episode, where were your takeaways. If you have any questions, I’m here to reply them. Awesome. We’ll link up everything and show notes. And yes, I’ll say thank you so much for coming on show and sharing your expertise and knowledge and experience. Thank you. I truly appreciate you and it’s always fun talking to you. Thank you. Thank you. Thank you. Thanks so much. And thank you for everybody for listening in. Take care. Bye.